JOICO Joifull Volumizing Shampoo | Various Sizes

For plush, long-lasting fullness

Get ready for plush, long-lasting fullness with this richly lathering cleanser that gently washes away oil and dirt that can weigh down fine hair. It leaves your strands clean and shiny, perfectly prepped for extraordinary body and a natural feel.

Achieve thick, bouncy hair with three easy steps: Start by cleansing to build the foundation for fullness, condition for healthy volume and protection, and finish with a game-changing styler for a powerful look.

Expect fuller, thicker, bouncier hair with 24-hour style retention and long-lasting humidity protection. This shampoo instantly adds shine and provides lightweight body while thoroughly cleaning your hair with its rich lather.

Rice Protein strengthens and thickens hair with a fuller feel and visible lift. Bamboo Extract builds volume and promotes thicker, stronger, shinier strands. SmartRelease Technology delivers healthy-hair ingredients through an invisible liposome, continuously protecting against the damage from daily styling and wear.