JOICO Defy Damage Protective Shampoo | Various Sizes

For bond strengthening and color longevity

With a rich, luxurious lather packed with damage-preventing ingredients, this gentle daily cleanser removes dirt, impurities, and buildup without roughing up the hair cuticle or stripping color. The result? Shiny, smooth, clean strands that are wonderfully resilient and healthy-looking. It's free of SLS/SLES sulfates, leaves hair soft and shiny, and provides a decadently rich lather for a luxurious cleansing experience.

SmartRelease Technology: Joico's unique liposome system continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect your hair from daily styling damage.

Protective Lipid: Found in healthy hair, it acts as the first line of defense against thermal, chemical, styling, and UV damage, with visible results from the first application.

Moringa Seed Oil: Rich in antioxidants, Vitamins A and E, and Silica, it boosts shine and softness, making your hair strong and damage-resistant.

Arginine: This smart-bonding molecule strengthens hair bonds and encourages renewal with its positive and negative sites.