JOICO Blonde Life Brightening Shampoo | Various Sizes
To nourish and illuminate
Joico's amazing Brightening Shampoo, free from SLS/SLES sulfates, creates a rich lather that washes away dirt and oil. After rinsing, your comb will glide smoothly through soft, clean strands. It gently cleanses with a rich lather, is free of SLS/SLES sulfates, and adds softness and smoothness while keeping blondes bright.
SmartRelease Technology: This unique delivery system packs triple-powered, healthy hair ingredients into an invisible liposome, providing continuous protection against daily styling and wear.
Arginine: A naturally occurring amino acid that's essential for hair strength, helping protect and rebuild hair from within.
Monoi Oil: A rare blend of Coconut Oil and Tahitian Gardenia Flower that fights frizz, boosts shine, and shields hair from environmental damage.
Tamanu Oil: A rich UV absorber from Southeast Asia, loaded with Omega-6 and -9, that deeply hydrates hair, enhances shine, and combats brittleness.
Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.