JOICO Blonde Life Brightening Shampoo | Various Sizes
JOICO Blonde Life Brightening Shampoo | Various Sizes

JOICO Blonde Life Brightening Shampoo | Various Sizes

Regular price $28.99 Sale price$27.95 Save 4%
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To nourish and illuminate

Joico's amazing Brightening Shampoo, free from SLS/SLES sulfates, creates a rich lather that washes away dirt and oil. After rinsing, your comb will glide smoothly through soft, clean strands. It gently cleanses with a rich lather, is free of SLS/SLES sulfates, and adds softness and smoothness while keeping blondes bright.

SmartRelease Technology: This unique delivery system packs triple-powered, healthy hair ingredients into an invisible liposome, providing continuous protection against daily styling and wear.

Arginine: A naturally occurring amino acid that's essential for hair strength, helping protect and rebuild hair from within.

Monoi Oil: A rare blend of Coconut Oil and Tahitian Gardenia Flower that fights frizz, boosts shine, and shields hair from environmental damage.

Tamanu Oil: A rich UV absorber from Southeast Asia, loaded with Omega-6 and -9, that deeply hydrates hair, enhances shine, and combats brittleness.

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Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary.

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