Unleash your creativity with vibrant, high-shine colour
Goldwell Elumen Play is a semi-permanent colour designed for maximum versatility and stunning vibrancy. With a compact range of shades, it delivers brilliant shine, rich colour, and a fade-on-tone effect, ensuring up to 100% even fading for a seamless transition. This long-lasting formula stays vibrant for 10-15 washes, while its advanced technology improves hair structure and enhances hair feel. In fact, 8 out of 10 stylists report healthier-looking hair, with 83% rating the shine better than a leading competitor.
Please refer to packaging for directions on use. Recommended for professional use only.