Mr. Smith at NYFW: A Masterclass in Luxury Haircare

This year, Mr. Smith took centre stage at New York Fashion Week, hosting an exclusive Masterclass with legendary hairstylist Laurent Philippon at the stunning Covet & Mane Studio. Bringing together top hairstylists from across the U.S. and Australia, the event was an immersive experience, offering unparalleled insight into the world of high-fashion hairstyling.

An Exclusive Learning Experience

Known for his work with supermodels like Naomi Campbell, Kate Moss, and Bella Hadid, Laurent Philippon is a true master of his craft. During the Masterclass, he demonstrated the techniques behind his signature runway-ready looks, breaking down styles ranging from classic French chignons to effortlessly undone waves.

Attendees not only had the chance to learn directly from one of the most celebrated hairstylists in the industry but also to engage in hands-on styling sessions using Mr. Smith’s premium product range. The event created a collaborative space where creativity, expertise, and passion for hair artistry thrived.

Bringing NYFW Backstage to Life

Beyond the Masterclass, participants received the once-in-a-lifetime opportunity to work backstage at New York Fashion Week, assisting at the ADEAM and Kim Shui runway shows. They got to experience firsthand the fast-paced, high-energy environment of backstage styling—an experience that many hairstylists dream of.

As Mr. Smith’s Creative Director, Freda Rossidis, put it:

“This was truly a dream come true for any hairstylist. Laurent shared not only his techniques but his personal journey, showing how he created some of his most iconic Vogue covers. To follow that with the opportunity to assist backstage at NYFW? It doesn’t get better than that.”

Runway Looks, Recreated with Mr. Smith

The styles crafted during the Masterclass and backstage at NYFW were brought to life with Mr. Smith’s high-performance, luxury, clean beauty formulas. Laurent and his team relied on these essential styling products to create polished, effortless, and editorial-worthy hair.

LOOK ONE | Volume & Texture: Mr. Smith Texturiser – Adds weightless body and definition without stiffness.

LOOK TWO | Shape & Hold: Mr. Smith Shaper – A versatile product for sculpting styles while maintaining flexibility.

LOOK THREE | For Freshness & Lift: Mr. Smith Dry Shampoo – Instantly revives hair while adding volume and texture.

Whether for a sleek runway look or an effortless everyday style, Mr. Smith’s range ensures lightweight yet powerful results, maintaining the hair’s natural moisture, strength, and shine.

Luxury Meets Innovation

Rooted in innovation, performance, and clean beauty, Mr. Smith’s products are crafted to meet the highest standards of professional hairstyling.

✔ PETA-certified, cruelty-free, and never tested on animals.
✔ Free from sulfates and parabens—formulated for performance without compromise.
✔ Designed for all hair types, textures, and styling needs.

Experience the products behind NYFW’s most stunning looks, and bring high-fashion hair into your daily routine. Shop Mr. Smith at Hair Gang here!💕