Eiza Gonzalez swapped black for bleach

We all know now what kind of an effort it is for hairdressers to lift a naturally super dark brunette to platinum - and in Eiza Gonzalez’s case, it’s certainly paid off.

The Mexican actress/singer went platinum blonde - or, as professionals are putting it - “Expensive Blonde” to make a major statement - and it worked.
Thinking of doing the same?

Just remember, the upkeep is pretty hectic.
First things first, you’ll need some sort of blonde toning shampoo - like this purple shampoo by Matrix. And you’ll definitely need a molecular repair mask - ENTER: K18.
Get it girl.